President’s
Message

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2016/17 Annual Message

Friday June 23, 2017

As I conclude my first year as President of the California Fresh Fruit Association (CFFA), I am humbled at the opportunity to represent such an amazing segment of California agriculture....

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2017/18 Annual Message

Tuesday April 24, 2018

Ladies and gentleman, the role of your Association remains just as important today, as it was 82 years ago: To serve as the primary public policy advocate for fresh fruit...

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The Year Of Transition

Monday June 8, 2020

It is with pride that I report that the role of your Association remains just as important today, as it was 84 years ago: To serve as the primary public...

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